Strategic Transition: From Offense to Defense in the ICT Field

The role of ICTs in business strategy has evolved significantly. Initially, technologies were seen as a competitive advantage that companies could aggressively exploit to gain market share. However, the increasing accessibility and power of ICTs has led to a shift in strategic focus, moving us towards a more defensive posture.

Today, the management of risks and costs associated with ICTs is as important as their strategic implementation. Organizations must adapt to this new reality, focusing on protecting their technological assets and ensuring the sustainability of their operations in an environment where technology is widely available.

Preparing for this transition is crucial to thrive in a world where ICT is no longer an exclusive advantage, but a basic necessity to compete in today’s marketplace.